Breckenridge Brewery Sponsors Denver Comic Con for 5th Year;
Official Conference Beer to debut on May 20th
Littleton, Colo. – May 11, 2016 – Breckenridge Brewery once again joins forces with Denver Comic Con. Since the inaugural convention in 2012, Breckenridge has brewed a special con beer and hosted a “Name the Comic Con Beer” contest. And each year what follows is a wonderful deluge of creative input, street cred for the winners, a beer release party preceding the con and other events in and around the Colorado Convention Center.
Breckenridge Brewery congratulates Noah Eisenman and Greg Nuccio, who both suggested “Snape-ricot” as the name for this year’s refreshingly crisp apricot lager. The name honors actor Alan Rickman, who played Severus Snape in the Harry Potter film series and recently lost his life to pancreatic cancer.
“It’s become a wonderful Denver Comic Con tradition to launch these pop-culture themed beers in the weeks leading up to the con,” said Christina Angel, Denver Comic Con director. “This year’s brew takes on a special significance as a tribute to Alan Rickman, who so masterfully brought Snape to life on the silver screen.”
Although the name was chosen by popular vote, the brewery found it to suit the beer quite perfectly. Ryan Workman, Breckenridge Brewery Brand Manager, describes the beer to be more complex than one would guess upon first impression. “The apricot our brewers added to their American lager recipe produced surprising ambiguity, much like Snape himself. It’s pale and crisp, but spend a little time with it, and you’ll find unexpected layers of interesting personality.” Finding more parallels in Snape and Snape-ricot, he shares that the beer is “bitter and cold, yet the fruit magically transforms Snape-ricot into something not sweet, but certainly a little softer than one would’ve imagined.”
Snape-ricot will make its first public appearance at Stoney’s Bar and Grill on Friday, May 20th, at 7:30 p.m. The first 200 people to order a Snape-ricot will be given a limited edition pint glass featuring the beer’s custom label artwork.
The beer and pint glasses will also be available at the 3-day Denver Comic Con, which kicks off on June 17th and features such pop culture notables as Stan Lee (Marvel Comics), Lena Headey (Game of Thrones) and Ralph Macchio (the Karate Kid) . Tickets are still available at www.DenverComicCon.com. Additionally, local pubs around the conference will feature the beer with additional pint giveaway promotions.
Past winning entries for Breckenridge’s Name the Comic Con Beer contest are:
- 2012 Fantastic Pour
- 2013 Caped Brewsader
- 2014 Brews Wayne
- 2015 Hulk’s Mash
About Breckenridge Brewery
Breckenridge Brewery opened its doors in 1990 in the ski town of Breckenridge, Colorado. What started as a small brewpub has grown into a one of the largest breweries in the U.S. The original brewery still serves its craft beer and delicious pub fare at altitude. The production brewery outside of Denver sends beer to thirty-five states and offers tours, dining, and a welcoming Colorado beer garden experience. With a focus on balanced, approachable and interesting beer, the brewery’s portfolio contains classics like Vanilla Porter, Avalanche Amber Ale, Agave Wheat, 471 Double IPA, and Breck IPA, along with a variety of specialty beers that include seasonals, barrel-aged beers, the Brewery Lane Series, and a newly announced nitrogen-charged canned series. Visit www.breckbrew.com for more information.